1,656% ROI IN 14 DAYS FOR A BEAUTY APP
Miora, a beauty treatment booking app was struggling to increase in-app purchases after a big investment in influencer marketing drove hundreds of thousands of installs.
The Success Strategy:
We used Facebook's powerful Custom Audience tools to create effective retargeting campaigns on Facebook and Instagram to bring users back to the app. The paid efforts were followed by perfectly timed e-mail and messenger bot sequences that converted users into paying customers.
The retargeting campaigns saw immediate results, in just 17 days we witnessed over 1,000% in ROI. By scaling these retargeting ads and follow-ups effectively, we increased their user retention and LTV successfully, hitting the mark of $250,000 in-app purchases in just 60 days.